TSURUHA DRUG STORE – GÒ VẤP STORE DESIGN PROJECT

Project Type: Drugstore, Cosmetics & Consumer Goods Retail Store
Client: TSURUHA Drug Store
Completion: 2026

Following the successful launch of its first store in Vietnam, TSURUHA expanded its retail network with the opening of its second store in Gò Vấp District, Ho Chi Minh City. The project marks another important milestone in the brand's growth strategy, bringing the trusted Japanese drugstore experience to more Vietnamese consumers.

The design builds upon the visual identity established by the first store while being tailored to the site's layout and local shopping behaviors. TSURUHA's signature red is complemented by blue, yellow, and soft pastel tones, creating a bright, welcoming, and contemporary retail environment.

The sales floor is organized into clearly defined product zones, including pharmaceuticals, cosmetics, health supplements, mother & baby products, and daily essentials. Spacious aisles, intuitive wayfinding, and efficient shelving systems provide a seamless shopping experience while maximizing operational efficiency. Promotional displays and product experience areas are strategically integrated to encourage customer engagement and reinforce TSURUHA's commitment to high-quality retail environments in Vietnam.