ABC-MART GRAND STAGE – AEON TAN PHU

Type: Retail Store – Footwear & Fashion
Client: ABC-MART GRAND STAGE
Location: AEON Mall Tan Phu Celadon, Ho Chi Minh City, Vietnam
Completion: 2026

ABC-MART GRAND STAGE is a Japanese retail concept offering footwear, fashion, and accessories from a wide range of sports and fashion brands. The store is designed with a modern and dynamic approach, creating a clear and convenient shopping environment for customers. For this project, we were involved in the store design and the production of custom furniture and display fixtures.

The interior design focuses on maximizing product display and brand visibility, with wall shelving, gondolas, and central display areas arranged flexibly throughout the store. Neutral tones combined with light wood finishes create a simple and clean backdrop, allowing products and individual brand identities to stand out. All furniture and display fixtures were designed and produced to work cohesively with the overall interior.

The store is clearly organized into different product categories, including footwear, fashion, accessories, and featured display areas. Mannequins and central display units create visual highlights, while spacious circulation paths ensure a comfortable shopping experience. The display furniture was developed according to the design requirements, balancing functionality with practical product presentation.

The design is intended to provide flexibility and efficiency in daily operation, allowing product displays to be easily adapted to different collections, promotional campaigns, and seasonal sales. The combination of various display systems, contemporary materials, and an open layout creates a dynamic retail environment that reflects the image of ABC-MART GRAND STAGE.